Reaching Our Community
PASOR's impact extends to hundreds of Pakistani American families in Rochester and surrounding areas annually. This reach doesn't happen by accident—it requires intentional outreach strategies and consistent effort.
Multi-Channel Communication
We reach families through multiple channels:
- Email newsletters and announcements
- Social media platforms
- WhatsApp groups and messaging
- Personal phone calls
- Word of mouth
Event-Based Outreach
Events are primary outreach opportunities:
- Large gatherings attract diverse attendance
- Health events bring in health-conscious families
- Cultural celebrations draw tradition-minded members
- Youth programs engage entire families
Network Effect
Community members spread the word:
- Members invite friends and extended family
- Satisfied attendees recommend events
- Success stories encourage participation
- Member testimonials inspire others
Targeted Outreach Programs
New Family Welcome: Helping newcomers find community immediately.
Health Campaigns: Cancer awareness and screening drives.
Youth Engagement: Programs for young people reach families through children.
Cultural Events: Traditional celebrations attract cultural community members.
Geographic Coverage
We reach families across:
- Rochester city
- Monroe County suburbs
- Surrounding counties
- Connected communities
Partner Collaboration
Outreach extends through partners:
- Local mosques and Islamic centers
- Pakistani restaurants and businesses
- Healthcare providers
- Other South Asian organizations
Digital Presence
Online outreach connects us with:
- Families researching Pakistani community
- Younger generation active online
- Members who can't attend in person
- People considering relocation to Rochester
Database and Contact Management
We maintain organized contacts:
- Member database with current information
- Event attendee tracking
- Interest-based segmentation
- Regular database updates
Personal Connection
Technology supports but doesn't replace personal contact:
- Board members calling members
- Volunteers checking on families
- Personal invitations to events
- Face-to-face community building
Measuring Our Reach
We track outreach effectiveness:
- Event attendance numbers
- Newsletter open rates
- Social media engagement
- New family registrations
- Program participation
Overcoming Barriers
Some families are harder to reach:
- Those outside usual networks
- Families preferring privacy
- Busy professionals with limited time
- Those unaware of community resources
We work to overcome these barriers through:
- Multiple communication channels
- Flexible participation options
- Persistent but respectful outreach
- Creating genuinely valuable offerings
Growing Our Reach
We continuously expand through:
- Member referral programs
- Community partnerships
- Public events open to all
- Online visibility improvement
You Are Our Reach
Every member extends our reach:
- Tell others about PASOR
- Invite friends to events
- Share our posts online
- Help families connect with community
Our reach is only as broad as our members help it be.